Research Paper Example | Topics and Well Written Essays - 750 words - 18

Research Paper Example Further, Walmart has the advantage of a wide scale of operations, with its stores extending beyond the boundaries of the US and in global markets. But Walmart’s weaknesses include little differentiation, high labor turnover, and legal lawsuits. Costco is a discount retailer dealing in electronics, furniture, hardware, home dà ©cor, office supplies, grocery, and so on. Its target market belongs to low to medium income groups as it is positioned a wholesale discount retailer. Costco generated revenues of $112,640 million in 2014 (Costco Wholesale Corp, 42). Costco’s strength is its large employee pool and brand equity. The retailer has loyal customers and a large membership club chain. In addition, Costco is also a large retailer of wine. However, it offers absolutely no protection to its employees. Due to competition, its market share has remained stagnant which is why the retailer must expand its customer base. Target is a retailer and merchandiser which sells a variety of items – apparel, accessories, shoes, electronics, grocery, and other household items – at a discounted price. In 2013, Target made total revenues of $72,596 million (Target, n.pag.). Target has its presence in the US, Canada, and India reflecting that its market is segmented based on countries. Its market offerings are targeted towards a wide range of people including children, men, women, families, and so on. As such, its consumer segment is quite diverse and spans all age groups. Target has a positive image among the stakeholders for having a diverse culture, being clean and design-centered, and providing high quality products. However, Target lags behind in terms of its reach unlike Walmart which has international presence worldwide. Although Target brands itself as a value retailer, its products are highly prices relative to Walmart. Walmart focuses on growth strategy as it is evident in the retailer’s